Coming To You From The Ranks of the
Happily Unemployed

Why I never worry about the economy, double-digit
unemployment rates, or social security doom-and-gloom …
and why, in just five minutes, you won’t either


Dear Reader,

Eight years ago, I was out of work … and doing everything I could to stay that way.

I had a six-month-old daughter and I desperately wanted to stay home with her. I was so done with sitting at a desk all day, dealing with office politics, having to run my life according to someone else’s schedule and demands on my time.

I wanted freedom – to be with my kids, to do something I was passionate about, to have a schedule based on my priorities … not someone else’s.

My deepest desire was to live a writer’s life – while collecting an executive paycheck. I threw myself into freelance writing – submitted magazine articles, children’s stories, entered short story contests – it was the only kind of writing I knew. When I got my first check my heart jumped … only to discover it was for $40.

I had to admit, the amount of work I was doing for the pay I was making wasn’t going to cut it.

Then one day, in the middle of an article, my computer crashed, and of course, I hadn’t backed it up. Worse yet, I didn’t have the money to replace it. What kind of writer doesn’t own a computer, for goodness sakes?

Reality started to sink in. Hard.

That’s when I remembered a letter I received with the headline: Can you write a letter like this one? In the subhead, it talked about making $100,000 a year – as a freelance copywriter! Crazy, I thought when I first got it. But not so crazy that I threw it away.

I dug that letter out and read it – about 10 times – while my family slept. By the next morning, I was determined to make the promise in that letter come true … to become a six-figure copywriter.

Maybe a little too determined!

I was so desperate to start making some cash that I started marketing my services immediately. And guess what?

It worked … immediately. Before I knew it, I had an assignment to write two letters – and a client willing to pay me $3,000 – per letter!

There was just one little problem …

I had never written a complete promotional letter! I didn’t know how to deal with clients. I had no idea of where to begin.

That’s when the panic set in …

The Phone Call That Not Only Saved Me,
It Started My New Business Off on the Right Foot
– From Day One

“The difference mentoring has made is amazing …”

“Monica definitely taught me the difference between a page on the web and a functional, targeted and effective website. The difference after only three months of coaching is amazing … I can't thank her enough for her insight and expertise. My practice serves a very specific and specialized market and Monica's advice on how to speak to their needs was right on target.”

Susanne Scaldino
Practice Growth Specialist
Copy Protégé Mentoring Program

I’m a pretty good dreamer. But when it came time to turn this fledgling new dream of mine into a reality, I had to admit … I had no idea what to do. I needed help.

So, I called the people who wrote the copywriting course. It was the smartest phone call I ever made.

They referred me to my first mentor. Another copywriter – one of the best in the business – who was willing to critique my copy, share his secrets, answer my questions, and give me the confidence boost I needed to get through that first daunting assignment.

With his guidance, my doubts vanished. I learned to write like a pro. And my career took off faster than I’d ever dreamed possible.

Today, I work with my slippers on, travel when I want to, get my kids off the bus every day, all while making well over six-figures a year.

Even in these times of economic hardship, I consider myself happily unemployed – and I’ve become determined to share the secrets I’ve learned with others who are in the same boat as I was, eight years ago.

Now, I’d like to invite you to join the ranks of the happily unemployed … to have a roster full of clients … income flowing in … and the sweet freedom that a freelance business brings. And over the next the next few minutes, I’d like to tell you how …

The Secret Used by the World’s Most Successful People

Hi, I’m Monica Day. I’ve been a freelance copywriter for the last seven years … an internet publisher for the last four … and a professional coach for the last two.

Mentoring has truly made a difference for me. With the help of some wonderful mentors, I cracked six figures in just two years, avoided some big mistakes, landed bigger projects faster, and grew my client base at a very fast clip.

And the thing is, my story is just one of many. Mentoring is the secret used by successful people for centuries. It makes the difference between simply rolling along or moving forward by leaps and bounds.

There are literally countless stories of people who were able to leap ahead, accomplish far-reaching goals, and change their lives thanks, in part, to their mentors … .

All of these examples illustrate one, very important point. Navigating the world of opportunities often takes more than intelligence and talent. It takes someone who can point you in a new direction, shorten your learning curve, or introduce you to the right people.

So, imagine how fast a mentor can accelerate your freelance career. And just think of the benefits you’ll reap with not just one mentor … but with two mentors who bring a range of experience and know-how to the table …

Introducing Your Personal Mentoring Team
With Two Pros – and Their Entire Rolodex of Contacts –
To Show You the Way

“With 30 years of business experience … I know of the critical importance of mentoring.” I have been mentored throughout my career by very talented people. When I decided to become a copywriter, I searched for a mentor. I jumped at the chance to work with Krista. From the first call, I knew I had made the right choice.”

Tony Palmer
Copy Protégé Mentoring Program

Think of what you could accomplish with two, very successful, yet very different, professionals on your side. You’ll get double the insight, perspectives, and inside views on the varied markets you’ll potentially work for. It’s a virtual gold mine of advice, ideas and support. I’ll tell you more about this incredible opportunity in a moment, but first, I want to introduce you to Krista Jones.

Krista is an award-winning freelance copywriter, internet publisher, and coach. In fact, you may recognize her name – and talents – from Copy Protégé, the weekly ezine we formed together, early in our careers.

Like me, Krista hit the six-figure mark very early in her career. And, like me, Krista greatly accelerated her freelance business with the help of mentors.

Now, I say mentors, because it wasn’t just one mentor, or a certain colleague, who made the difference. It was a team of mentors and peers who handed out advice and pushed us on when we needed it.

Plain and simple, their combined efforts helped both of us to realize our dreams a heck of a lot faster than if we had done it on our own.

This is why we want you to have the same opportunity. We want your dreams to come true, too. And, most of all, we want it to happen quickly, so you can get your freelance business up and running.

So, Krista and I have gathered the tools, tips, and experience we’ve developed over the past two years of coaching. Combine this with a group of your peers as well as guest marketers, web experts, copywriters, and entrepreneurs who are happy to share their ideas, advice, and secrets. The result is a program that gives you everything you need in a mentor … with the twist of being more convenient, more responsive, more comprehensive, and of course, much more affordable.

We call it Virtual Mentor.

With Virtual Mentor you have a team in your corner. You’ll get tips and support – not only from Krista and me, but from peers who understand where you are today, and where you need to go to reach your dreams.

We’ll guide you through the maze of questions that often plague anyone who’s just starting out. Now you’ll know …

With Virtual Mentor, you’ll finally have everything you need to launch your freelance business – from critiquing copy, to marketing yourself, to getting clients.

More importantly, you won’t have to do it alone.

We’re With You Every Step of the Way
Offering Guidance and Support

“Boost your copywriting career almost instantly …”

“ … you’ve made the right choice with Monica and Krista. You’ll see how their guidance makes a difference in your progress – almost instantly. I know it did with mine.”

Chris Allsop
Words of Persuasion Copywriting
Copy Protégé Mentoring Program

How often have you sat alone at your desk, wondering if you’re doing the right thing – wishing you could ask someone who’s been there “What should I do?”

It can be lonely, I know.

I’ll never forget the time when I was agonizing over an assignment. I’d had it for weeks – tried to write it a million different ways – stayed up worrying about it for countless nights – and finally, had to tell the client I couldn’t finish it.

The truth was, after doing a lot of research, I just didn’t believe in the product. I wasn’t sold – which means I couldn’t sell it to anyone else.

The problem wasn’t really that I had to let go of the assignment. The problem was I tortured myself. I was too embarrassed to ask for help to figure out what to do – and ended up holding onto it for too long, and inconveniencing my client.

If I’d had someone to turn to, I could have asked my question – anonymously – and gotten an answer from someone who’d been there, done that. I could have minimized the damage to my client relationship, gotten more sleep and peace of mind, and navigated a sticky situation more adeptly.

Ultimately, the true value of any coaching program is to help you when you’re off the map, when things get a little hard to handle, or when you feel alone, as if you’re the only one struggling with such things.

This is why you need a mentoring community to turn to – a community where you can talk with business owners, marketers, and copywriters who’ve walked the same path you face now – and where you can get support whenever you need it.

Meet the Leaders of Your Virtual Mentor Team

Krista JonesFor over 18 years, Krista Jones worked with the Environmental Protection Agency and six different consulting firms as an environmental scientist. Her career took her everywhere – from the top of the 300-foot launch pad at the Kennedy Space Center, to co-managing a $328 million government contract.

Still, Krista was looking for something different – something more. She tried a few solo business ventures … but nothing seemed to stick.

Then in 2001, she discovered a whole new kind of writing – copywriting – a far cry from the technical writing she’d been doing for 18 years! She quickly discovered this new path could lead to what she’d been looking for – a way to earn a substantial income and pursue her passions. It wasn’t long before she landed her first paid assignment, and eventually, made her way to her dream client, Nightingale-Conant – who she still writes for today.

Krista worked closely with a mentor during those first few months until, in August 2003, she made it official. She strolled into her boss’s office and left her career as a 9 to 5 environmental scientist behind once and for all.

Her freelance star rose right from the start. Later that year, she won a prestigious $10,000 Challenge Award from the American Writers and Artists Inc – the industry leaders in training direct response copywriters. And her first control for Nightingale-Conant was featured in Monthly Copywriting Genius. Since then, she has written promotions for Dr. Wayne Dyer, Dr. Deepak Chopra, Anthony Robbins, Eckhart Tolle, Marianne Williamson, and Dr. Luanne Oakes. Some of these promotions have been controls for several years.

Monica DayMonica Day considered herself a writer since college – and tried everything when she graduated from journalism, poetry, short stories – even children’s books. But she couldn’t find the money in it. So, she turned to sales for a living.

During her 10-year career in sales she worked for socially-responsible entrepreneurial companies such as The Republic of Tea and Odwalla where she secured and managed national accounts for companies such as Starbucks, Safeway, and Macy’s and opened new territories such as Los Angeles. Her natural talents as a facilitator and trainer came through along the way, and she also worked for several years as an independent consultant and trainer to both small start-up businesses as well as large corporations such as Oracle.

But after her second child, Monica decided she just didn’t want to go back to being someone’s employee while leaving her children at home.

That’s when she went back to her first love – writing. Fortunately, she, too, discovered copywriting – an opportunity that put both her sales and writing talents to work –while packing someearning power, too!

That was in June 2002. By the end of July, she landed her first copywriting client. And, thanks to the help of her mentor, she had earned her first $20,000 in copywriting assignments by the end of 2002.

Since then, Monica has written a wide-variety of direct mail promotions for clients such as Schaeffer’s Research, Nightingale-Conant, and Agora Publications: Sovereign Society, International Living, Oxford Club, Taipan, and Mt. Vernon Research. Plus, she combines her past life as a business consultant with her newfound skills in copywriting and direct response marketing for numerous B-2-B clients.

It didn’t take long for Krista and Monica to realize how valuable their newfound skills as copywriters could be in other business ventures. Shortly after they met at an industry conference, they began brainstorming ideas. Together they formed an online publication, Copy Protegé, where they share their secrets to success, and mentor and coach people who want to follow in their footsteps and create businesses that reflect their lifestyles and passions.

Let Monica and Krista help you live your dreams. Sign up for Virtual Mentor today.

Your Questions Answered Live

Krista and I wanted you to have a variety of ways to connect with not only with us, but also with your entire mentoring community. So to begin with, we host a live teleconference for our Virtual Mentor team every month.

Grab a coffee, curl up in your chair, and pick up the phone. It’s almost like having us in your living room. And if you can’t make itwe’ll have a recording ready for you to download, whenever it’s convenient for you.

Ask your most pressing questions. Chances are we’ve been in the same situation you now face. We’ll dish out the advice – even when it’s a bit hard to hear – so you can keep your plans on track.

“You set my career on the right path.”

“Thank you Krista, and my companion mentorees.”

Penny Thomas
Copywriter
Copy Protégé Mentoring Program

If you can’t join us for a teleconference – that’s OK, too. Send your question in beforehand. You’ll get your answer on the call recording, which will be on the member website for you when you need it.

Plus, we’ll feature special guests – business owners, writers, marketers, copywriting masters –anyone who may have solved a problem you’re facing now in a rather unique way. All the while, you can ask questions of any guest directly during the call.

Remember, if you can’t make a call, you’ll have member access to the recording, too. But this isn’t the only way for you to contact us …

Tips, Advice, and Information – at 3:00 AM if You Need It

We don’t want to leave you high and dry between phone calls, so here’s something more. You get personalized advice and information whenever you need it with Virtual Mentor’s Members-Only Monitored Forum.

Now, while we likely won’t be online in the middle of the night, we do guarantee that either Krista, myself, another guest copywriter, or an expert in direct response marketing will weigh in on your questions and concerns every weekday.

That’s right. Someone from our team will visit the chat board, follow the threads, and provide a timely answer to questions and challenges for everyone in the program to see.

Plus, there’s another, very important, benefit. You’ll get advice from your peers on writing, finding clients, and staying motivated. You’ll soon see how sharing ideas and working together makes a difference in your writing – and motivation. It takes the error out of trial-and-error learning. It keeps you accountable and on track, especially when you’re slipping off the rails – even just a little bit.

Just think of what you can do when you have this much support and motivation – whenever you need it. Yet there is so much more to creating a successful freelance career. And this is how we’ll help you in the one area that usually worries almost anyone who is starting a new business …

Take Your Writing to the Next Level and Never Worry Whether It’s Good Enough for Clients or Customers Again

“One of many “Aha!” moments …”

“One of many “Aha!” moments for me happened when I realized working with my fellow students on their projects taught me just as much as I learned struggling with my own writing.”

Anu Roots
Copy Protégé Mentoring Program

Have you ever wondered if your spec assignment is good enough to hand in? How many times have you emailed copy to a fellow newbie for review, only to find you’re both left wondering how to improve it?

If you’ve answered yes to one or both questions, I’m not surprised. I think anyone who is just starting out – whether a new copywriter or fledgling business owner – worries about their writing.

After all, writing is one of the most critical skills you need to get clients and promote your business. Yet most of us don’t know where to turn for advice.

This is where an experienced mentor can really shift your career into fast forward. Thanks to mentoring from myself and Krista …

 … Bonnie Pecka improved her writing by “leaps and bounds”,

 … Chris Allsop “learned how to tap emotions so a headline becomes a great headline, and how to write leads that pull readers into promotions”,

 … and Penny Thomas “set her career on the right path” with 5 spec assignments, a new client, and an article about her copywriting business philosophy published in The Golden Thread Online, which Michael Masterson commented on. As she said, she couldn’t have done this without “Krista Jones’ steady guiding hand” and her “companion mentorees”.

Penny also received industry honors as a new member of AWAI’s Wall of Fame. In fact, at least one person from the Copy Protegé mentoring program – and usually more – has won an AWAI Spec Challenge, at their annual Bootcamp, for the last three years

You deserve the same success story, too. And with Virtual Mentor, you can advance your writing skills, beginning with our Copy Critique Monthly Webinar.

Every month, Krista and I will review a 1 to 2 page copy sample submitted by you, or one of your Virtual Mentor teammates (anonymously, if you prefer).

You’ll see the sample on your computer screen, so you can read along while listening to our comments and suggestions for creating stronger copy. And since everything is recorded, you can go back to review it again, whenever you want to.

Finally, expert advice when you’re just not quite sure how to improve your writing!

Now, while learning from copy critiques is important, applying what you’ve learned is crucial. That’s why we encourage you to write every day. Then, you can post your writing samples – up to 2 pages – on the members’ only forum.

Krista and I, as well as guest experts, will read over your writing. We’ll offer advice and tips to help you write stronger copy.

As an added bonus, you’ll hear from your Virtual Mentor peers, too. Really, it’s just as important to give comments, as it is to get them. The more you work at improving copy – any copy – the faster your writing will improve, too.

All combined, these methods are absolutely the best way to shift your writing to the next level.

Yet there’s still so much more to growing a successful freelance business. And with so many things to learn, you may be wondering where to begin. Well, don’t worry – because we’ve got you covered here, too.

Everything You Need For Your Successful Freelance Business

“I’ve achieved what I failed to do on my own …”

“During this mentoring period, I have achieved what I struggled and failed to do on my own. I have narrowed down my focus to a specific niche, worked out a marketing strategy and honed a self promotion letter that I will be using in both direct response marketing to my prospective clients but also on my website.”

Bonnie Pecka,
Professional Copywriter

We’ll get you started by revealing the secrets and tricks we’ve learned along the way. After all, we’ve been down this road already, sometimes learning lessons the hard way. Why should you have to go through the same thing on your own?

Every month, you’ll receive a podcast, hosted by Krista, myself, or a guest marketer, copywriter or business owner. Your podcast will come complete with a downloadable form or spread sheet so you can apply what you’ve learned. You’ll also get downloadable transcripts so you can study any podcast material at your leisure.

You’ll get everything you need to launch your successful business …

 … Like tools and tips to building your business

 … Or using the internet to drum up new clients

 … Or getting down to the nuts and bolts of running a business

 … And don’t forget the things that keep you going – when the going gets tough

These are just a few of the topics we cover, so you won’t have to reinvent the wheel. Of course, all podcasts, transcripts, and downloads are always available on the members’ private website, so you can retrieve any topic – 24/7.

With all of this information, your road to a freelance career will be straighter, and a heck of a lot smoother along the way. And if you think this will help you build your freelance business, just wait till you see how we’ll get you started …

Getting Started: Gain A Month of Information In A Minute!

The minute you register, you’ll receive your Welcome Package, plus your password to the members only Virtual Mentor web pages.

You’ll see for yourself immediately … it’s a powerhouse beginning! We start you off with everything we usually cover in the entire first month of our regular coaching program.

“Thanks to Virtual Mentor …”

“ … I'm being blasted out of my procrastination mode and making my goal to get my business off the ground right now!

Diane aka “Femery”
Virtual Mentor Member

In a half-hour kick-off podcast, Krista and I personally welcome you to the program, and walk you through all the elements, one by one, to get you oriented.

It’s as if we are on our first one-on-one phone call! We share in detail our personal stories, what we learned in the last 7 years as freelance copywriters – and now – as internet publishers. Plus, we’ll give you tips for getting the most out of your Virtual Mentor membership.

Next, there is the complete goal-setting system, which we spent the last two years developing. It includes …

Plus, available for the first time …

Painless Copy Critiques: How to Write Better Without Getting Crushed: This 20-page special report includes detailed instructions for critiquing copy – your own and others – plus a sample critique on an actual promotion, and all the forms you need to run your own critiques. You can use these forms over and over – with fellow Virtual Mentor members, peers you’ve met at writers’ workshops, even family members. This report takes all the mystery out of improving your copy – and all the pain, too.

Eventually, you can even use these forms with your own clients for pay! Yet this is only the beginning of your mentoring journey …

Advice, Support, Proven Methods
From Your Inner Circle of Peers and Master Copywriters

We want your journey with us to provide lasting rewards and memories. So, we’re giving you everything you need to build a lucrative freelance business along with opportunities to create friendships and collaborationswith …

Combine this support system with your hard work, and it’s easy to see how Virtual Mentor will accelerate your freelance business goals.

Doubt, Fear, Inexperience – Nothing Will Hold You Back

Mentoring is the absolutely the best and fastest way to move your freelance business forward. It made the difference for me, Krista, and most professionals out there today. It’s also made the difference for people who are just starting out – like you may be today.

Garry, a charter member of Virtual Mentor explains how mentoring has made a world of difference for him:

“Today I got my first client! I'm over the moon. It's great to have the (Virtual Mentor) forum to 'jump up and down' about it. The truth is Virtual Mentor was the catalyst that made me get off my duff and go and do what I know I needed to do. Why? Because of Virtual Mentor’s goal setting tool. Anyone who wants to get serious about copywriting needs to take just one look at that tool and if they're destined to be a copywriter they'll get into action.”

This is just one example of how mentoring helps you achieve your freelance dreams. It’s the extra boost you need to make it all happen.

The great thing is, with Virtual Mentor, you won’t have to dig deep or stretch your budget to get all of the benefits mentoring offers. You’ll get everything you need in coaching and support at a surprisingly affordable price.

Subscribe now and claim yours!

Finally – A Mentoring Program You Can Afford

“Virtual Mentor is a great value …”

“One of the things I like best about Copy Protege is it's been around awhile. It has been built with integrity and gives lots of free information. Because of that, I was willing to pony up with money for the privilege of belonging to VM (in my honest opinion, a great value).”

Diane Anderson
Virtual Mentor Member

There’s only one way to say it. One-on-one mentoring isn’t cheap. In fact, some programs cost as much as $5,000 – even $10,000 a year. A workshop I am considering attending is over $5K– for just three days!

You may have even come close to joining a program – feeling like it was exactly what you needed to get your business to the next level. Then you discovered it would cost as much as a mortgage payment – even more. So, you resigned yourself to taking the slow road to success – rather than the faster, easier route you had imagined.

Well Krista and I believe you should have the same opportunity as we did. This is why we’ve worked hard to offer Virtual Mentor for only $19 a month.

That’s right – for the same cost as going to a movie with a friend, you can

Finally – you’ll have everything you need to become the independent business owner you want to be – faster than you’ve ever thought possible. And you won’t have to break the bank to do it.

Experience Everything Virtual Mentor Has to Offer
With Our No-Risk Guarantee

Virtual Mentor is designed to jumpstart your career – from giving you the inside scoop on defining your goals … to improving your writing … to staying motivated … and especially, to finding clients.

Your membership gives you access to everything available – anytime you need it. If you’re working a full-time job and starting your copywriting career on nights and weekends –Virtual Mentor will be there for you.

OUR GUARANTEE TO YOU

Try Virtual Member for one month. If you’re not completely satisfied, just let us know within 30 days of joining. We’ll cancel your membership and refund your money – immediately.

You’ll get to keep the entire Welcome Package and the Client Start-Up Kit – worth $199 if purchased separately – as our thanks for giving Virtual Mentor a try.

So, why not try Virtual Member for one month? Experience everything we have to offer. If you feel Virtual Mentor isn’t for you, then just let us know. We’ll immediately cancel your membership and refund your money.

You’ll still get to keep the entire Welcome Package and the Client Start-Up Kit – worth a combined total of $199 if purchased separately – as our thank you for giving Virtual Mentor a try.

And when you’re ready to go out on your own, you can end your Virtual Mentor membership at any time – just let us know and we’ll take care of it. We’ll cancel your membership, no questions asked.

And because we’re so confident that the Virtual Mentor program is going to get your career on track fast … we’re including a special bonus that we suspect you’ll need sooner rather than later …

Special Bonus

I Have an Assignment—But What Do I Do Now?

You wait for that day – the one where you land your first paying client. It’s exhilarating. But every single time we’ve celebrated this milestone with someone in our Mentoring Program, it’s inevitably followed by the next nervous question …

What do I do now?

That’s why we’re including The Client Start-Up Kit right off the bat – as a special bonus when you subscribe to Virtual Mentor.

The Client Start-Up Kit includes everything you need to confidently work with a brand new client. It literally holds your hand every step of the way – and makes sure you look like a pro, even if you’re a beginner!

You’ll know …

The kit also includes …

If we sold The Client Start-Up Kit on its own – we would charge at least $149 – maybe more. But here’s the kicker – it is only available to subscribers of the Virtual Mentor. Because we know how fast you can achieve your goals when you have a program like this – and we want you to be prepared from day one.

Subscribe now and claim yours!

Make Your Freelance Dreams a Reality
And Join the Ranks of the Happily Unemployed

You’ve made a leap of faith to begin your freelance business. You’ve invested your hard-earned money. You’ve likely faced down doubters – maybe even yourself. And now, with the economy taking its toll, you may even be looking to copywriting as a way to keep ahead.

All I know is this …

These are not the days to give up on your dreams. These are the days to be more creative … more determined … and more flexible. I firmly believe every single one of us can have exactly what we need – what we want even – if we are willing to take small risks in uncertain times.

You still may be wondering if you should take this step. And while Virtual Mentor is a great value for the price at any time, we know that even the small monthly amount of $19 might be a stretch right now.

I’m urging you to take it. Don’t hesitate at the very edge of your success. I’m confident that Virtual Mentor will help you shift your freelance career forward – faster than you probably think is possible.

Subscribe now. You’ll see what I mean. Instantly.

To your success,

Monica Day
Co-Editor, Coach, Publisher
The Copy Protégé

P.S. January is the best month to start with Virtual Mentor – while your goals are fresh in your mind, and the year is new. With our 30-day satisfaction guarantee – and low, low price – you have nothing to lose, and everything to gain from joining today. So don’t delay! Make 2010 the year it all comes together. Join the Virtual Mentor community now!

Subscribe now and claim yours!