Making Contact
“Doing the best at this moment puts you in the best place for the next moment.”
Oprah Winfrey
In Issue #230
- Main Essay: Making Contact by Pam Foster
- Resource Referral: Now What?
Editor’s Note: This issue is short and sweet – but important! Last week I wrote you about assembling a list of prospective clients. This week, I’m letting Pam Foster step in and give you a short, simple tip for making contact with people on your list. I liked her approach – it’s clean and simple. Enjoy! Krista and I are both traveling this week, but we’ll be back with our usual longer issue next week.
Making Contact
by Pam Foster
I got my first Web clients by contacting everyone I already knew in business and asking if they were happy with their sites. Most companies are NOT happy, and would love to have some help.
I show my prospective clients how a powerful headline can make a huge difference in their website’s performance. I explain that the home page headline is often the most important factor in determining whether or not a visitor will buy from them.
There are a number of small and medium businesses that don’t know “Welcome” is a terrible headline – and they don’t understand why their site isn’t working for them.
Sometimes I offer to write a few alternative headlines for free, just to show them what I could do to help their business. Here’s how I do it.
- I ask questions about their typical customers, and I ask about their customers’ biggest concerns – concerns that a product or service of the business can uniquely solve. (This helps me get a picture of the prospect and establish the USP.)
- Then I present 1-3 headline options that really hit home with a Big Promise, using the 4 U’s.
When I’ve done this, I’ve almost always landed the entire Web content project. And many businesses are willing to pay $1,800-$4,000 or even more for new Web content, depending on the size of the site.
Pam Foster has spent the past 13 years working with a wide range of web clients to launch or re-launch sites that work, emails that get opened, and landing pages that generate leads. She’s written web copy for B2B and B2C clients of all sizes and scope … from national banks, major insurance companies, and a global leader in veterinary diagnostics … to much smaller companies including a wedding planner, a kitchen designer, and a franchise consultant. Her track record includes work for Blue Cross Blue Shield, LL Bean, Primrose Schools Franchising, Inc., IDEXX Laboratories, and American Writers & Artists Inc. (AWAI).
Resource Referral: Now What?
OK, you’ve assembled the list, contacted the client, and…they said “Yes!”
Now what?
Today’s guest columnist has the answer to that one. In her course The Web Copywriter’s Clear Path to Profits, Pam maps out 7 clear steps to optimizing conversions across an entire site.
In simple terms, this means more prospects will come to your client’s site, find what they need, and say “YES!” to your client’s products and solutions.
If you apply each step – all 7 of them in sequence – you will exponentially improve website performance for your clients. The course takes you through each step involved in making sure web pages help visitors know instantly, including:
- What your client offers
- How those products or services help solve their specific needs
- How your client’s solutions are clearly the BEST options available
- Where/how to get those solutions quickly and easily
The key to this system is that it helps you create clear content and a clear website path for visitors. Just what your clients needs…and exactly what you need to know when you land that all-important first project with your new client!
Click here to learn more.