The Voice in Your Head
“No longer forward nor behind I look in hope and fear;
But grateful take the good I find,
the best of now and here.”
– John G. Whittier, poet
In Issue #151
Main Essay: The Voice In Your Head by Krista Jones
Resource Referral: The World’s Largest Classroom
Scroll Call # 8: An Unusual Niche [...]
Get Your House in Order
“Reality is the leading cause of stress amongst those in touch with it.” – Jane Wagner, author
In Issue #150
Main Essay: Get Your House in Order by Monica Day
Resource Referral: The Most Boring Advice I’ll Ever Give You…But The Best
Quick Life Tip: People Can Be Clutter, Too
Working With The End In Mind
“One forges one’s style on the terrible anvil of daily deadlines.”
– Emile Zola, author
In Issue #149
Main Essay: Working With The End In Mind by Krista Jones
Resource Referral: Sit With This For 30 Days
Quick Copy Tip: Turn Off Your Screen by Karen Martiny
Romance is Dead
“When one is in love, one always begins by deceiving one’s self,
and one always ends by deceiving others.
That is what world calls a romance.”
– Oscar Wilde
In Issue #148
Main Essay: Romance is Dead by Monica Day
Resource Referral: How To Find The Real Thing
Quick Copy Tip: Delivering Deeper Emotional Benefits
Your Great Idea, Whose Time Has Come
“It is astonishing what an effort it seems to be for many people to put their brains definitely and systematically to work.”
— Thomas A. Edison, inventor
In Issue #147
Main Essay: Your Great Idea, Whose Time Has Come by Krista Jones
Resource Referral: Blow It Up!
Scroll Call #7: From Chalkboards to Chopsticks by Laurie [...]
Announcing…The Fifth U
“It takes a big idea to attract the attention of consumers and get them to buy your product.
Unless your advertising contains a big idea, it will pass like a ship in the night.
I doubt if more than one campaign in a hundred contains a big idea.”
–David Ogilvy, advertising [...]
Caution – Salesperson Headed Your Way
“Unless you try to do something beyond what you have already mastered, you will never grow.”
– Ronald E. Osborn, professor and author
In Issue #145
Main Essay: Caution – Salesperson Headed Your Way by Jane Garee
Resource Referral: A Shortcut to Landing Your First Client
Quick Copy Tip: Teaching An Old Dog [...]
Give Prospective Clients What They Want and They’ll Do The Same For You
Our work is the presentation of our capabilities.
–Edward Gibbon, English Historian
In Issue #144
Main Essay: Give Prospective Clients What They Want and They’ll Do The Same For You by Monica Day
Resource Referral: Take The Mystery Out Of Getting Clients
Quick Marketing Tip: Make Sure You Know A Good Opportunity When It Bites You In The Behind