The Science of Gratitude

“When you are grateful fear disappears and abundance appears.”
–Anthony Robbins, motivational speaker

In This Issue:

The Science of Gratitude
by Krista Jones

Ever since I watched the movie The Secret, I’ve wondered how being grateful helps to bring more good things into our lives. The emotional and psychological benefits are clear, but I wanted to know what was happening on a spiritual and physical level when we are grateful.

That question has come back to me several times over the past few months, so the copywriter in me finally decided to do a little research by studying the two books that inspired The Secret—“The Science of Getting Rich” and “The Master Key.” Here’s a summary of what I found:

An attitude of gratitude draws the mind closer to the source from which the blessings come. People who are grateful are in closer harmony with the creative energies of the Universe than people one who hardly ever says thanks.

Not to get overly technical, I discovered that, in essence, being thankful for the things you already have acts very much like a magnet that pulls more good things toward you.

I had never heard it put that way before. But when I heard the concept, I considered it thoroughly. Then I realized a few things about my early days in copywriting that I think might help you if you are currently feeling stuck or like nothing good is happening even after all of your effort …

I remembered how grateful I was for my day job while I was working my way into copywriting. It was more than paying the bills, and without it I would have felt much more pressure to start making money quickly.

I remembered how, as I’ve built my career, I’ve always been grateful for AWAI and the dozens of master copywriters who have helped me learn this skill. It seemed the more grateful I was, the more opportunities came my way.

And I remembered how I thanked the Universe for each and every client I got. I was (and still am) very thankful that they trust me enough to hire me to put their message out.

I didn’t know it then, but my gratitude helped me relax and be with what was going on at the time. And that made space for things to get even better.

If the thought of gratitude acting like a ‘blessings magnet” is new to you, I recommend that you look back over your own life and consider the times when you have been most grateful. I bet it will bring up some interesting things for you.

Another thing I really appreciate about my new understanding of gratitude is that it isn’t important just so you can get more blessings in the future. It’s also important because it keeps you from focusing on all the things that are “wrong” with your life as it is. (Have you ever heard the expression “What you focus on expands?”)

If you are currently going to a job that doesn’t light you up, find something about it you sincerely appreciate.

If you’re not finding clients as quickly as you would like to, instead of resisting it, find the things about your current situation that work for you and appreciate those things. You might find that the new client will come into your life when you are truly grateful for what you already have.

Of course, everything is much easier said than done. But if you can find it in your heart to be more grateful, your life will improve.

So…if you’re feeling stuck, just amuse me and try this for a while. Begin each day thinking about the things you’re grateful for right now. Since the grateful mind is focused on the best, it tends to become the best, and then will receive the best.

According to “The Science of Getting Rich”—the original authority on the Law of Attraction—there’s simply no way around it.

Resource Referral: The Secret To Your Success As A Copywriter

Both Monica and I count our annual attendance at AWAI’s Fast Track to Success program (ie Bootcamp) as one of the secrets of our success. It can be a hard leap to take – you might figure you need to be making some income as a copywriter to justify the time and expense of going. And yet, it is the very act of attending that can provide the break you’ve been looking for.

Take a minute to look at the personal invitation Monica has extended for you to attend Bootcamp – and if you’re still on the fence about going, take the leap and register: http://www.awaionline.com/monicastory/

In fact, it’s not too late to take us up on our special offer: Be one of the first 20 CP readers to enroll in Bootcamp and you can join our peer critique group in Delray Beach.

Hope to see you there!

Quick Copy Tip: Label Your Swipe Files

If you’re building a swipe file, I encourage you to develop a filing system early. You can start by filing each promotion by the company and product category. For instance, if Company A produces self-help and health products, keep a main file for Company A, and divide it into two sections—one for each type of product.

You should also put the date you received the mailing as well as the title of the product on the outside of the envelope. That it will make it easy for you to quickly put your hands on a specific promotion when you need it for research purposes. Putting the date on each promotion helps you determine if it becomes a control and how long it remains a control.