The Four Legs of Happiness
“I do not want to get to the end of my life and find that I just lived the length of it. I want to have lived the width of it as well.”–Diane Ackerman, author and poet
In This Issue:
Main Essay: The Four Legs of Happiness by Krista Jones
Resource Referral: Update on the CP Mentoring [...]
How To Beat The Copywriter’s
“Seek out that particular mental attribute which makes you feel most deeply and vitally alive, along with which comes the inner voice which says, ‘This is the real me’, and when you have found that attitude, follow it”–William James, American Philosopher
In This Issue:
Guest Essay: How To Beat The Copywriter’s Blues by John McCrea
Resource Referral: CP [...]
Right Vs. Left – Which Side Are You On?
“I keep six honest serving men (They taught me all I knew); Their names are What and Why and When and How and Where and Who.” –Rudyard Kipling
In This Issue:
Main Essay: Right Vs. Left—Which Side Are You On? by Krista Jones
Resource Referral: A Ready-Made Market for Lefties
Quick Copy Tip: Track Your Time Like [...]
The 2-Second Introduction
“You never get a second chance to make a first impression.” –Unknown
In This Issue:
Main Essay: The 2-Second Introduction by Monica Day
Resource Referral: Make It Easier
Reader Feedback: When You Need To Start Making Money Yesterday…
Don’t Shortchange Yourself
“Believe in yourself. Have faith in your abilities! Without a humble but reasonable confidence in your own powers, you cannot be successful or happy.” –Norman Vincent Peale, author
In This Issue:
Main Essay: Don’t Shortchange Yourself by Krista Jones
Resource Referral: Every Copywriter’s “Second” Business
Quick Copy Tip: An Easy Way to Increase Your Productivity
A Copywriter’s Double Life
“His father, Vincent, took him to La Coupole in Paris and, after sitting on the terrace for a while, walked off and forgot him. It was the perfect start in life for a writer.” –Anatole Broyard, American Literary Critic
In This Issue:
Main Essay: A Copywriter’s Double Life by Monica Day
Resource Referral: Care To Join Me?
Reeder [...]
Is It Time To Act?
“There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction.”–John F. Kennedy
In This Issue:
Main Essay: Is It Time To Act? by Krista Jones
Resource Referral: Get the Edge
Quick Copy Tip: Two Ways to Get Reluctant Prospects to Say “Yes”